I asked Idaho Beef Council Chairman Bill Lickely a question. What are some things that you think are important to share with new arrivals about the way beef is raised in Idaho? Yeah, that's a great question. We're seeing it adds up to a thousand new residents coming to the state of Idaho. A lot of those folks are coming from California, Oregon, Seattle area. So those are areas the data show are not as positive about beef as a part of their diet. And they don't understand and aren't familiar with how beef is raised so that the Idaho Beef Council back to that priority of building trust in how beef is raised. We're going to work hard to basically introduce these new residents to ranchers and farmers in Idaho and explain to them that beef is raised responsibly and that cattle spend most of their life in the wide open spaces. And we're proud of what we do and want them to feel comfortable and feel like they can trust Idaho beef. Exciting time in the Idaho beef industry. We have some of the best genetics in the world, have Great Cow Calf operations that have been on the land for several generations. We have a growing stalker segment working with farmers to aid their regenerative AG prospects. We have a good, solid feeding base, so kind of dispel the image of beef as being shot full of chemicals and antibiotics. Absolutely. Bill operates Whinecup L Cattle Company, a cow calf operation.