A conversation with Idaho Beef Council chairman Bill, likely regarding the state of Idaho beef production. David Sparks Idaho AG Today, more consumers are eating beef as takeout or having it delivered, so that's kind of a new delivery method consumer to retailer point that we want to get our message into and food service now is growing again kind of got through the lockdowns and so forth. So people are going back to eat and that's growing. But we need more beef choices on the menu, especially in the urban restaurant scene that we want to make options for beef meals that are trendy and new and exciting for both the consumers and the folks preparing them. The challenges, of course, in the export market is more on the logistical side, we're seeing a lot of demand from overseas. China, China's jumped up and become a big consumer of U.S. beef and our good, reliable markets in Japan, Korea, Mexico, Canada still there for us. So despite the challenges, beef exports set records in 2021 and we want to keep that rolling along, and I think we're well positioned to do that. Learn more about beef checkoff programs and resources by visiting IDBeef.org.