American Hereford Association Says Future is Red and White

Haylie Shipp

The future is red and white according to the American Hereford Association (AHA). After a year filled with robust sales and growth in 2021, the American Hereford Association is predicting an even stronger year in 2022.

AHA Executive Vice President Jack Ward…

“The demand for Hereford cattle continues to grow and over a year ago we had more bulls sold at a higher average across the country and… It’s about coming home to Hereford."

Interesting science here in that data from the U.S. Meat Animal Research Center found that a Hereford is more genetically different to any breed and can capture more value from heterosis in a cross-breeding program.

Trey Befort is the Director of Commercial Programs for the AHA…

“When we set out to look for an outcross, I was looking for a breed that brought feeding capabilities and maternal characteristics to the table, and Hereford hit that on the head for us. We found a more desirable feeding product in the steer calves, and we found a much more desirable replacement female in the F-1-baldy cross out of the Hereford-genetic bulls.”

Ward emphasizes that the Hereford’s growing influence in the nation’s commercial herd is a tribute to the membership’s commitment to making the breed better.

There you go, an update from the American Hereford Association.