Beef's Opportunity in E-Commerce

E-commerce has become a very important part of the U.S. food Industry forever. This week in Houston, TX at the Cattle Industry Convention and NCBA Trade Show, the NCBA’s Jason Jerome explained how the beef industry has been impacted.

"We've seen over the last two years, and I can't believe we're still talking about COVID two years later, but we've seen that e-commerce has grown tremendously and it's a need for the beef industry to answer that call," said Jerome. "If you look at the top 15 items and fresh of online grocery produce makes up 12 of those items, so there's a real need for beef to fill some of that gap."

He says McDonald’s is great partner for the U.S. beef cattle industry.

"What better brand than McDonald's to put with the Beef It's What's for Dinner brand and the McDonald's brand,' said Jerome. "So we partnered with them. McDonald's had a three quarter pounder offer that they were going to do with DoorDash. Doordash is the largest meal delivery company really in the world, and we put display ads to coordinate with that offer on DoorDash. Beef units at McDonald's jumped twenty two percent in just a five day program, more than two hundred and fifty six redemptions of that. We also saw and this is great chicken sales decreased by five percent, which is an awesome story."

It's also great news for America's cattle producers.

Source: Ag Information Network and Western Ag Network