Tracking Carbon Emissions from Farm to Food
Consumers and food companies want to know more about the carbon footprint of their products. To accomplish this, companies are enlisting the help of SINAI Technologies to calculate the actual carbon emissions of their supply chains. Founder and CEO Maria Fujihara says the way it works is to get everyone from seed to retailer to use their data collection platform.
Fujihara… “We just recently launched one of the new modules on our system that is associated with tracking emissions across the value chain. We were tracking emissions from the seed production, the seed producer, up to a product that was on the supermarket shelf. And the idea is to track all these different sources of emissions.”
Fujihara said they’ve done this with several different food products, as well as other industries as well, to find ways to decarbonize supply chains.
Fujihara… “Tracking emissions across all these different companies to understand what is the impact of each one of these companies and what are the biggest bottlenecks and the biggest opportunities for reduction as well. So these companies can actually get together and offer products to the market that are much less impactful, and that are actually trackable.”
This adds a new dimension for producers to consider when adding value to their buyers: not just price and quality but also actual carbon footprint as well.