U.S. Lamb's Retail Presence Expanding in Japan
"Boneless round cuts are the best-selling U.S. lamb items at retail, as these cuts are often marinated, sliced and grilled" said Tatsuru "Tom" Kasatani, U.S. Meat Export Federation (USMEF) senior marketing manager in Japan. "Some retailers are also featuring Frenched rack of lamb as a special occasion item."
USMEF recently conducted the first U.S. lamb retail promotion in Japan at 11 Queen's Isetan retail outlets, with demonstrators explaining how U.S. lamb is produced and highlighting its uniquely rich flavor and texture. Sales during the promotion prompted Queen's Isetan to offer U.S. lamb on a regular basis is 2021.