Developing the Health Message for Pecans
“You know, because pecans are only native tree nut in America, we call it the American nut. And I think they were a little late to push out that compelling health message,” said Zion. “The whole tree nut category has a good health message. What each commodity is trying to figure out is what's my particular message for my tree nut, you know, the pistachios have the complete protein, almonds have had their messaging as a good source of Vitamin E and walnuts have their Omega 3 message,” he said.
“So, I think the pecan industry, is looking for that niche health messaging, that's going to want people to eat pecans besides your Thanksgiving become pie,” Zion noted.
Ultimately each tree nut category, once consumers to snack on them like daily.
“Just snack on them or look for more food service beyond the baked goods. You know, I've seen guys doing pecan milk. I haven't seen anything commercial yet, but I imagine that's coming,” Zion said. “The other commodities have done many things to expand the market and look for new uses. They want the nut to be used as an ingredient and as a snack. They are doing everything to increase their share of the consumer stomach. That’s what they all are looking for,” he said.