US Lamb Retail Sales Data Released for 1st Quarter 2020
Retail sales data analyzed by IRI/FreshLook Marketing show pounds of all lamb sold at multi-outlet supermarkets in the US in the 13-week period from January 1 through April 19, 2020, increased 8.5% compared to the same period in 2019, hitting 16.4 million pounds and $133.9 million in sales. As previously reported by ALB, Easter week sales of fresh lamb were strong with more than $19 million in sales across the US.
Total dollars spent on all lamb at retail during the first 13 weeks of 2020 increased 13.4%. With prices on the increase for all meat categories, lamb held its own with consumers’ pocketbooks. In the most recent 4-week period, all lamb dollars were up 11.7% and pounds purchased increased 3.4% over the same period one year ago.
While recent data helps quantify the short-term picture, the IRI/FreshLook analysis also looked at longer term. Comparison of the current 52-week period to the prior 52 weeks shows a 2.8% increase in lamb pounds and a 3.6% increase in dollars.
Loin was the most popular lamb cut at 25% of pounds. This is an increase of 10.5% compared to last year. So far in 2020, ground lamb retail sales are tracking higher.
The Northeastern states continue to lead the nation in lamb consumption, accounting for about 30% of dollar sales, and up 6.8% compared to the previous 52 weeks. California saw the next largest increase at 5.6% followed by the Mid-South (4.2%).
The full Fresh Meat and Lamb Review report for retail sales through April 19, 2020, is available for the American Lamb industry at https://lambresourcecenter.com/login. Members of the industry can apply for access by completing the online form.