Winegar Cattle

In the foothills northwest of Weiser, its an annual event, a rite of spring, it’s branding season.

"I'm Bruce Winegar, we raise cattle under Bruce Winegar Cattle and Hay. And we've been doing it forever.

Today, the Winegar crew is branding 65 first-calf heifers, all gathered in their corral, The Winegars are joined by their team roping neighbors, and it's not only hard work but work they all enjoy.

In the time of COVID-19, while the season looks the same there’s trouble in the cattle market:

"I do follow the market. I have a neighbor that follows it a lot, he buys, sells, and trades and tells me all the bad news that's going on. We still have the cattle. We have the same cattle we've had for the last 40 years in the areas and they will be for sale this fall. But the way the market is reacting it's not very favorable for us," said Winegar.

Their message to the nation: they’re producing more than enough beef to feed America.