IPA

Apparently you need to be image-conscious when you order your next bottle or glass of suds. Statistics show that certain people drink Bud Light others prefer an IPA like Sierra Nevada. But according to Idaho Barley commission Administrator Kelly Olson, statistics show that your choice of brew may reflect your status in life. “Is it possible that you could do a socioeconomic profile on a person based on the beer that they are drinking? There are certain demographics, that means sex, age and economics that contribute to beer consumption. The mass produced lager beers which are the Bud Lights and Coors Lights tend to have more of a male 21 to 35 to 40 and tend to be more working blue-collar. A white-collar, upwardly mobile, what they used to call yuppie, tends to gravitate more towards craft beers.