Strategic Plan Includes Collective Industry Input

The new strategic plan for Potatoes USA includes the collective input of over 450 members of the United States potato industry, Potatoes USA staff and the Board’s agency representatives from around the world. Thoughts, ideas, wants, needs and desires were presented and documented over an 18-month period beginning the summer of 2014. Potatoes USA President and CEO Blair Richardson shares more
Richardson: “I think that the majority of the industry has seen the plan in one form or another. We’ve been working on it for over a year. I think that many people have participated in the process and provide their input. So I don’t think that there isn’t anything in the plan that is going to be surprising to anyone. It is mostly an implantation of where we’ve been going over the last year or so. This plan is not particularly a road map — its not identifying all the tactics and every individual program that we are going to be implementing over the next several years. Our industry and our world and the world of food is changing so rapidly. To meet trends and new things, we wanted to make sure we create a plan that is more philosophical in terms of how the organization operates; what the organization is here to do; and how we go about making decisions about which kind of programs and activities we implement.”