Crowdsourced Cabernet Sauvignon

Tuesday Aug 5th, 2014 43 Views Fruit Grower Report

Crowdsourced Cabernet Sauvignon. I’m Greg Martin with today’s Fruit Grower Report.

Here’s an interesting story for you wine fans out there. Columbia Crest Winery, out of Paterson, WA has created the worlds first Internet winery. Lacy Gray has more on this fun story.

GRAY: Beginning yesterday, Columbia Crest ? the only Washington winery to be awarded Wine Spectator’s No. 1 Wine in the World* ? will help the online community of wine-lovers create the first-ever Crowdsourced Cabernet Sauvignon from the beginning stages of the vineyard all the way to bottling and selling the wine through a new online experience. Over the next 18 months, the new interactive website, CrowdsourcedCabernet.com, will allow everyone from casual drinkers to wine aficionados join the process of winemaking, and determine how the grapes are tended, irrigated, harvested and blended through weekly votes. Participants will have access to weather analytics, season-by-season data, past data and time-lapse camera shots down to the individual grape.

Thanks Lacy. Additionally, Columbia Crest head winemaker will offer expert advice and answer questions from the community to assist with the winemaking process every step of the way. Columbia Crest has set aside an acre of reserve grapes in its estate vineyard for the project. At the end of the process, approximately 1,000 cases of the Crowdsourced Cabernet 2014 vintage will be available for purchase in the U.S., online and in the Columbia Crest tasting room in Paterson, Washington, and will also be sent to leading wine publications to be rated alongside other premium wines.

That’s today’s Fruit Grower Report. I’m Greg Martin on the Ag Information Network.