Blogging In The New Year

Do you blog? Do you plan to start in 2014? Blogging started out as personal on-line diaries shared with a few close friends or family members. Today blogging has gone mainstream with everyone from the teenager down the street to Fortune 500 companies and even the agricultural community keeping a running blog. To mimic an old comedy routine, that can be a good thing and that can be a bad thing. Not all blogs are created equal. Unfortunately, there are a lot of bloggers out there who seem to be engrossed in a more narcissistic approach to blogging, offering up the internet’s very own version of “people talking just to hear themselves talk”. Because many blogs are based on anonymity, a vindictive and often viscous streak can run through them. Being a successful blogger is all about making a connection with your audience, and blogging can definitely enhance a companies public relations, branding and marketing purposes. So if you blog or plan to blog in the new year - keep it fresh, keep it civil, and keep it short!