Important for Ag Producers to Participate in Social Media

Frustrated by what the media and opinion leaders are saying about your ag industry? Wish you were able to speak directly to consumers about your product? Well, you can with Social Media. Agri Beef Executive Vice President Rick Stott urged ag producers to consider getting engaged with some form of Social Media to tell their story to consumers.

Stott: “You know Social Media is becoming the great opportunity for our industry to communicate with no barriers to the consumers. We’ve often times complain about the newspapers and how biased they are and magazines or reporters and those folks that are out there in front. But we have an opportunity to get directly to the consumers through Social Media. Facebook, Twitter or Pinterest all of these things provide us a forum to do that.”

Stott challenged producers to become more familiar with Social Media and participate in it. He shared a good way to get the next generation involved as well.

Stott: “Despite the fact that we may not all like Facebook all that much. Certainly our grandkids or our children can be engaged in that. What a great way to bring them into our business and really promote what we do to them and to their friends. To their urban friends, to their friends in town, the people they go to school with. The people they meet from New York, LA, or Orlando or where ever. And to be able to communicant what they do, what their parents do, what their grandparents do. What a great opportunity that we have to share that message and no better people to do that than our young people who love that medium.”