Beef Matters

Welcome to Open Range, I’m KayDee Gilkey. Stay tuned because after the break I’ll check in with our field reporter, Greg Martin for the AgriBeef Minute.

I’m Greg Martin with today’s AgriBeef Minute. In today’s computerized world the blog has in many ways replaced other forms of print. Blogs can be nothing more that an online diary or important information like Kim Brackett’s Beef Matters blog.

BRACKETT: It’s really just my way of letting consumers see what happens day-to-day on our ranch. It focuses on business decisions we might make, genetic decisions. I talk about when we’re weaning, when we’re shipping. I also talk about my family. I want consumers to understand that I’m a mom and I have to provide safety for my family and I want them to be able to have it for their family as well.

Brackett says she has been doing the blog for several years.

BRACKETT: I was approached by the National Cattleman’s Beef Association if I would be interested in doing this blog. You know I really try and engage in conversation, in dialogue. I’m not trying to offend anybody and I’m not trying to persuade anybody to eat beef if they choose not to. But for those people that do, I want them to feel confident about that.

You can find the blog at beefmatters.wordpress.com.

BRACKETT: I blog about once or twice a week and so I try to hit the highlights. We’ve been purchasing a lot of bred heifers, talk a little about genetics, why we do Red Angus. I try to make it entertaining.

I’m Greg Martin and that’s today’s AgriBeef Minute.

Thanks Greg. Don’t forget Greg will be back each Wednesday with the AgriBeef Minute. Agri Beef Co - Real Families, Great People, Exceptional Beef. I’m KayDee Gilkey.