Connecting Consumers to Producers

Connecting Consumers to Producers

 McDonald’s, which has been under fire over the last several years for their foods nutritional content, has decided to begin a new ad campaign that they hope will take the mystery out of their meat. This new ad campaign features ag producers from across the country in an attempt to educate consumers on how the food gets from the farms and ranches to the restaurants. A spokesperson for McDonald’s says, “the campaign will showcase the hardworking farmers and ranchers who not only share, but uphold McDonald’s mission and standards to deliver safe, high quality food to their consumers.” Of course this campaign won’t come without its critics but it’s a great opportunity for consumer agricultural education, and the farmers and ranchers participating in the ad campaigns are eager to reach that large portion of the population who really want to know how their food makes it to their dinner table. Regardless of whether or not someone is a McDonald’s fan, this is a great idea whose time has come; the partnering of beef, potato, and veggie producers with restaurant chains in order to connect consumers to producers.

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