Market Cow Poo

When you think about perfect "couplings" do you envision pretzels and beer, or Pitt and Jolie? How about poo and politicians? Seems a perfect match to me. It did to the makers of Cow Wow, too. Cow Wow is an odorless liquid compost product made from dairy cow waste. In an effort to get the word out about their powerful "poo product" the owner of Cow Wow teamed up with an agency in Texas and decided to put this year's political elections to good use; in and of itself a refreshing change, and they created two giant clay heads made in the likenesses of the two gubernatorial candidates; one who just happened to have a very well known head of hair. The 250 pound traveling heads sported hair of ivy nourished with Cow Wow, showing up at festivals, rallies and farmer's markets. How this marketing campaign worked out for the politicians is anyone's guess, but it worked well for Cow Wow, grabbing consumers' attention and hearts. Fact is, selling cow poop can be a bit tough and attracting the consumer can take some thinking outside the box. Besides, who doesn't harbor a secret fondness for those funny clay creatures that grow plants?