Not a Sign of Ownership

Not a Sign of Ownership

We have all driven by homes that have a sign in the yard touting a particular siding, paint, or lawn care company. In seeing those signs we don't generally assume that any one of these companies own the house, we realize that they have just performed a service for the home owner. Interestingly, that same level of awareness doesn't seem to apply when people drive by a farmer's field and see a seed company sign. A recent survey of urban consumers reports that most think family farms are owned by large corporations, based merely on the simple act of seeing these signs along fields of growing crops. It would seem a small and fairly unimportant misconception, but can actually cause extensive damage to the relationship between consumers and their local farmers. A large percentage of people report to have trust in family farms, which the majority of our nation's farms are, yet they don't trust corporate farms. Be aware, seed signs are not announcing farm ownership by the seed corporation, simply that a particular seed was purchased by the farmer for a well growing crop, a source of pride for the farmer and the seed salesman.
Previous ReportSurviving
Next ReportReally Fresh Facial