Whatever It Takes

We're all used to the typical marketing trail that has kid's movies selling everything from toys, clothes, shoes, games and more. But did you ever think you would connect a kid's movie to your children eating their veggies? Onions to be exact. Sweet onion farmers and Shrek creators DreamWorks have joined forces promoting their two products, plastering bags of sweet onions with pictures of the new Shrek characters. And how is it working? According to the USDA, pretty darn good, with farmers shipping a record eight million more pounds of onions in comparison to this same time last year. But the real question is whether children will continue to enjoy onions after the novelty has worn off. One mother of four reports that her kids couldn't wait for her to serve up the onions they had recently purchased, and that they actually ate them in casseroles and soups instead of picking them out as they normally would; insisting she buy more the next time they went to the store. Hey, I guess whatever works. Now if they could just come up with a kid's movie that would get children excited about doing the dishes and picking up their rooms!