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Increasing Potato Sales Through Insights
Farm of the Future
The United States Potato Board has always valued market research and the deeper understanding of consumers it provides. Several new research resources are providing additional insights into the USPB's target audience Linda and her needs.
Always Improving and Evolving
Farm of the Future
The USPB is always working to improve and evolve their marketing programs, take Best in Class, after five years of the program they are redefining marketing success.
USPB Helps Deli Departments Promote Potatoes
Farm of the Future
The United States Potato Board has recently began providing opportunities to retail grocery stores' in their deli prepared foods department to boost potato sales.