NCBA Says MCOOL Will Raise Costs, US-China Truce Extended

Line on Agriculture
The Senate Agriculture Committee’s Farm Bill includes mandatory country-of-origin labeling (MCOOL), which NCBA’s Ethan Lane argues would raise producer compliance costs and consumer prices without boosting demand, citing a Kansas State study showing origin ranks low in purchase factors

Trump EOs Back Ranchers, COOL Needs Congress; 300K MT Beef Imports Will Come Revealed

Line on Agriculture
Executive orders aim to support ranchers but stop short of reinstating mandatory COOL. The National Farmers Union is urging Congress to act, noting a Senate Farm Bill amendment would restore COOL.

In a follow-up, the administration authorized 300,000 metric tons of lower-tariff beef imports over 90 days to ease prices. Now we know where the beef will come from.

US Ethanol Poised for Growth, MCOOL Order Signed by POTUS

Line on Agriculture
Guatemala is set to launch its E10 ethanol program, with a significant increase in ethanol imports last year. The U.S. Grains and Bioproducts Council anticipates a growing global demand for U.S. ethanol, with Japan and Mexico transitioning to E10 by 2030, creating markets of 1.4 billion and 1.6 billion gallons, respectively.

President Trump signs executive order for

MCOOL Cut From the House Farm Bill; R-Calf Disappointed

Line on Agriculture
The Farm Bill has passed the House and is moving to the Senate, but mandatory Country of Origin Labeling (COOL) was rejected.

MCOOL Back in Conversations

Line on Agriculture
The National Farmers supports the potential reintroduction of mandatory country of origin labeling (MCOOL) for beef in the U.S. due to increased beef imports, particularly from Argentina, following President Trump's announcement

A WTO-Compliant Version of Mandatory COOL?

California Ag Today
The American Beef Labeling Act would require the U.S. Trade Representative, in consultation with the USDA, to develop a World Trade Organization-compliant means of reinstating MCOOL for beef within one year of enactment.

A Reinstatement of Country of Origin Labeling?

Southeast Regional Ag News
A reinstatement of mandatory Country of Origin Labeling? It could be on the horizon with the reintroduction of the American Beef Labeling Act. The U.S. Cattlemen's Association weighs in.

R-CALF USA Memorial Day Program

Line on Agriculture
R-CALF USA is including veterans in it's plight for mandatory country-or-origin legislation.

Senator Calls Mandatory COOL a Win-Win

Southeast Regional Ag News
Montana U.S. Senator Jon Tester continues with bipartisan push for mandatory Country of Origin Labeling.

Country of Origin Labeling Legislation in Both House and Senate

Line on Agriculture
R-CALF United Stock Growers of America, CEO Bill Bullard

R-CALF USA CEO Recaps Annual Meeting

Southeast Regional Ag News
Since 2001, Bullard has been serving as the CEO for R-CALF USA. Several big discussions were had at their meeting including the continued push for mandatory country of origin labeling.

Mandatory COOL for Beef? Mexico and Canada Respond

Southeast Regional Ag News
“We want to make sure we’re not discriminated, we’re treated fairly equally, and we have fair market access into the U.S., and to Canada, as well," says Mexican Embassy Ag Counselor Luis Martinez.