Search: BEEF CHECKOFF
16 Results
R-CALF Farm Bill Priorities
Line on Agriculture
R-CALF USA, led by CEO Bill Bullard, is advocating for specific measures in the farm bill currently under Senate review. Key points include the need to revise a cattle procurement tool that allows meat packers to manipulate prices through unpriced formula contracts, which removes cattle from competitive price discovery markets
Finding Opportunity for U.S. Beef Abroad
Southeast Regional Ag News
Despite economic headwinds, U.S. beef exporters are positioning Prime grade American beef as a premium choice for Japanese consumers.
U.S. Prime Beef Takes on Japan
California Ag Today
Despite economic headwinds, U.S. beef exporters are positioning Prime grade American beef as a premium choice for Japanese consumers.
Have Your Say: Beef Checkoff Survey Open for Producers
California Ag Today
Share your feedback on how Checkoff dollars are driving beef demand and get a chance to win a prize.
Step Up: California Cattle Producer Wanted for National Beef Board
California Ag Today
Here’s your chance to represent California and Nevada ranchers in guiding how beef checkoff dollars are put to work.
NCBA Priorities Heard in D.C.
Southeast Regional Ag News
National Cattlemen’s Beef Association (NCBA) President Buck Wehrbein testified before the U.S. Senate Committee on Agriculture, Nutrition, and Forestry Wednesday, outlining key policy priorities for the American cattle industry.
Golden State Beef Board Appointees
California Ag Today
The USDA recently announced the appointment of 36 members to serve on the Cattlemen’s Beef Promotion and Research Board.
NCBA Talks Beef Nutrition in Consumers
California Ag Today
Misinformation surrounding beef nutrition has clouded consumer choices for years. Executive Director of Nutrition Research at the National Cattlemen’s Beef Association, Dr. Shalene McNeill joins us to talk about Beef Checkoff research that was conducted through Baylor College of Medicine.
Apply Today to Become Beef Spokesperson
Southeast Regional Ag News
The Beef Checkoff-funded Trailblazers program is seeking applications for its next class of beef advocates
Beef Checkoff Lawsuit
Line on Agriculture
R-Calf United stock Growers of America CEO, Bill Bullard
Spending Beef Checkoff Dollars
Southeast Regional Ag News
The Cattlemen’s Beef Board will hold its Beef Promotion Operating Committee meeting in Denver on September 6-7.
Hitting Target Audiences with the Beef Checkoff
Southeast Regional Ag News
Greg Hanes, Cattlemen’s Beef Board CEO, says, social media now plays a large role in helping to see insight into which consumers are being reached.
Is the OFF Act a Trojan Horse for Extremist Groups?
California Ag Today
Lawmakers introduced the Opportunities for Fairness in Farming, or OFF Act, aimed at reforming the federal checkoff system. National Cattlemen’s Beef Association’s CEO, Colin Woodall responds.
Is the OFF Act a Trojan Horse for Extremist Groups?
California Ag Today
Lawmakers introduced the Opportunities for Fairness in Farming, or OFF Act, aimed at reforming the federal checkoff system. National Cattlemen’s Beef Association’s CEO, Colin Woodall responds.
Churning Checkoff Chafe
Southeast Regional Ag News
Over 130 agricultural and food groups are asking the House and Senate Ag Committees for stricter rules that govern checkoff programs.
What's on Your Plate?
Southeast Regional Ag News
Beef Checkoff report shows that 81 percent of the population eats chicken at least once a week as opposed to only 69 percent that eat beef in that same timeframe.