04/03/07 The

Take a look around at all of us, do you really think it will work? The big cheese CEO of the restaurant conglomerate that owns TGI Fridays announced he does. He is putting his money where his mouth is, being a fitness fanatic and avid runner he has reduced portion sizes at Fridays restaurants convinced customers want to eat healthier. Other aren't so sure, Ruby Tuesday's attempt at cutting portion sizes failed miserably because consumers associate the amount of food on their plate with dollar value. Trend analysts will be watching with "bated breath" to see if TGI Friday's new "Right size" smaller portions will go over big with a society that has found itself "super sized". Portions at many fast food chains are now five times larger than was served up in the 1950's and the average American today consumes 12 percent more calories then they did 20 years ago . In an era where Burger King and McDonalds have taught us the mantra of "supersize me " the jury is still out whether an icon in the restaurant industry , TGI Fridays can now educate a generation to request the "right size".