2/21/07 Aroma of Tires

I love all the tactics marketers use to woo we women consumers. Oh it's flattering to be a desired demographic. Take tires, who has ever thought to market tires specifically to women, no one. Tire ads typically use, fast cars, plump little doughboy like characters or cowboy's peddling beef. Meanwhile the auto industry is getting it, they are manufacturing more female friendly vehicles and reaping results through increased sales of luxury cars like the Lexus and Mercedes to affluent women. So what do we women want from our tires? One up and coming tire manufacture , Kumho has answered that question with scent. &. Believing that women are turned off by the rubber smell of tires the company has developed a lavender oil infused tire that emits a lovely perfume when the tires heat up. Funny thing though, I asked around and most woman I know don't want their tires feminized, they even admit to liking the "masculine" smell of tire rubber. Like the aroma of saddles and boots, some things just don't need tweaking