USCA Calls "Product of USA" Labeling Guidance A Major Win for Clarity

A new USDA labeling rule takes effect Jan. 1, tightening standards for when meat, poultry and egg products may be identified as a product of the United States. Under the regulation, finalized in March 2024, companies may use labels such as “Product of USA” or “Made in USA” only if the animals were born, raised, slaughtered and processed in the United States.

U.S. Cattlemen’s Association President and South Dakota Rancher Justin Tupper says while these updates represent a significant milestone, USCA has consistently emphasized that mandatory, clear and enforceable origin transparency remains the long-term objective.

Meat from animals imported live for feeding or processing no longer qualifies. Products that are minimally processed may use qualified claims, such as noting they were sliced or packaged domestically using imported meat. The rule does not require companies to use U.S.-origin labels, but any firm that does must maintain records supporting the claim. USDA will generically approve labels without additional verification programs. The regulation applies only to domestic sales, not exports. Meanwhile, critics warn it could strain trade ties, particularly with Canada and Mexico, and discourage imports of live animals.

Source: USCA Ag Information Network & Western Ag Network