09/06/ 2006 Starbuck uber-marketers

Starbucks, like Madonna is a classic tail of reinvention. Most companies would be content to sit on their laurels and reap the financial rewards from their vast holdings, rather Starbucks continues to evolve the process of how the world drinks coffee. This fall they will introduce a downloadable audio series on the nuances of coffee drinking called Coffee Conversations. Savvy Starbucks is using the essence of wine tasting to appeal to new coffee drinkers. Through September they are offering exclusive coffee tasting seminars in the US and Canada designed to take you to the next level of coffee enjoyment. Starbucks who unabashedly calls themselves the "premier purveyor of the finest coffee in the world " believes that 37 countries now enjoy their coffee one cup at a time thanks to their presence. It is staggering to think that 50,000 beverage combinations exist at Starbucks and with fall upon us favorites like Pumpkin Spice latte are in once again in the offering. Call it classic marketing, uber-marketing or mega- marketing it works!