Agtech Starts With Reliable Hardware
Tim Hammerich
News Reporter
When a farmer makes an investment in a new product or service, they want to know it’ll withstand the conditions of a working farm. Gallagher Animal Management chief executive Lisbeth Jacobs says the company’s 85-year-old reputation depends on delivering innovative solutions that are equipped with the hardware to get the job done.
Jacobs… “Look, if your hardware is not reliable, you know, you might have a nice software system, but if your hardware is not moisture-proof, breaks, doesn't have the power autonomy, you know, causes issues on animals, you don't really have a product. You might have a nice software platform, but the hardware, on farm, that's where it all starts. It's a harsh environment. If it doesn't withstand being on an animal out, you know, in your paddock or on your ranch for lengths of time, you don't really have a product. And so that's where we come in with our 85 years of experience. We know what farm life is like, you know, like our energizers, they can be driven over by a tractor and still work. So we know what resilience is. We know what power autonomy, you know, all of these things we understand. So that's often what we do. We walk it back, we make sure it's robust, it's reliable, ready to scale, and then we go again. And that's what we've done with virtual fencing as well.”
That’s Lisbeth Jacobs of Gallagher.