Jeremy and Hi-tech fishing

Jeremy Nielsen is an extremely interesting guy. He has been an avid and enthusiastic fisherman all his life and, as it turns out, he managed to turn a passion into a business. I might add a very successful business. He's a partner in a company called Pacific products. This company has gone all over the world, with a strong presence in Asia, and found manufacturing venues that produce custom ordered fishing gear such as rods and reels. The business model finds retailers such as Cabela's and asks them what specifications are they interested in as retailers for rods and reels. Once they have the specifications, Jeremy finds a supplier that can deliver what the retailer wants. Along the way he has encountered a lot of technology that is supposed to help anglers reel in the targets they are fishing for. There is, a caveat.

Speaker2: There's a couple of things to this, especially with the active target technology that's out there now. When you get active Target or you see a guy using active target and you go on a guy's boat and you watch him catch him, you go, Wow, that sonar is the best thing I've ever seen. But when you get it on your boat and you go to use it, it'll take you about six months to even know what you're looking at, to use it correctly. So there is a skill there. And then on the flip side of that, you also find that fish don't bite all the time. You're putting a lure right in a fish's face, right where it wants it. You can throw ten different lures at it and that fish won't bite. You could get on a whole school that won't bite. So it's been really interesting learning fishing behavior through those tools because it just gives you such a better understanding of what's going on underneath the water. Speaker1: A key to success.