Automated Range Coop for Pastured Poultry
Many consumers like the idea of pasture-raised poultry. But the reason that the majority of poultry is not raised this way is because of costs and scale. Paul Greive and his team at Pasturebird truly believe that pasture-raised is the right direction for poultry, and have built technology to help scale it.
Greive… “It's awesome in every way, really, except it's just super time consuming and labor intensive. So our big thought was in order to scale pastured poultry, we need to start to take the labor out of it and get it kind of to some of the standard efficiencies that you see in the industrial system. So how do we get better pricing on chicks and feed and logistics and harvest? How do we take some of the labor out of moving these birds and feeding them every day? So our big invention, which is an automated range coop is a solar powered 6,000 bird structure. And it has a bunch of independent drive motors that actually drive the system to fresh pasture each day. We're trying to take the best from conventional ag and kind of combine it from the best with small scale, local farmer's markets that are doing pasture poultry. And our whole mission as a company is making nutrient dense and pasture raised chicken more accessible and more affordable.”
Perdue Farms acquired Pasturebird in 2019 and Greive remains committed to their mission.