User Experience is Everything in Agtech

Tim Hammerich

News Reporter

When it comes to digital tools on the farm. User experience is everything. That’s why when GROWMARK was creating an app for their farmers and agronomists to use, they worked hard to build a seamless way to combine data sources behind the scenes. Here’s senior agronomy technology manager Brendan Bachman.

Bachman… “We market a platform that we brand and all of these other intricacies is something that happens through authentication processes, happens through just different UI experiences within the app. But they really don't need to know or probably would care to know all the components to it. So all of this is background information. We're not really marketing the connected partners of the individual system. It's just one ecosystem from their perspective. And I think that's what we have to maintain is that user experience for our salesmen and our growers to where they see this as a seamless experience, without really needing to know and understand all the complexities of what it takes to bring them that polished product in the palm of their hand.”

Bachman worked with Leaf Agriculture to build the integrations for this seamless experience.