Cooperatives Embrace Digital Customer Service Tools
Agriculture has for the most part always been a handshake type of business. But that doesn’t mean that farmers and their vendors don’t embrace new technologies. These tools can help with communication and efficiency in today’s busy world. Cooperatives like Central Farm Service are adopting online customer portals to help better serve farmers in whatever way works best for them. KC Graner is the senior vice president of agronomy at CFS.
Graner… “We launched a grower portal - AgVend was the provider of that technology - that allows a customer to see his or her account as everything's going on. It allows our sales agronomist to interact much more efficiently, not only with the customer, but with the internal workflow processes that we need to start and finish on the customer's behalf.”
Graner says this provides transparency for farmers on everything related to their products and services, without fully replacing the valuable face-to-face interactions.
Graner… “Although they really enjoy the face to face interactions with us. They want those face-to-face interactions to be when they're the most valuable. For the day-to-day type stuff, let's collaborate and get it done efficiently because both the grower and us, we've got other things to do. And utilizing this portal has really helped on that front. And we've gotten some overwhelmingly positive feedback from our customers about that customer portal.”
Central Farm Service’s portal is powered by AgVend. Learn more at www.AgVend.com.