New Cotton Traits from Bayer

New Cotton Traits from Bayer

Trevor Williams
Trevor Williams
News Reporter
With your Southeast Regional Ag Report, I'm Trevor Williams.

The USDA recently announced the approval of a novel Bayer cotton trait which might be of some interest to southern growers. The new cotton trait is designed to provide another tool for growers to help combat some of cotton’s most damaging pests. Jon Riley of Bayer Crop Science says ThryvOn™ Technology is a unique option for cotton growers

"We’re very excited to receive the USDA approval for our cotton trait that we plan to bring to market under the ThryvOn™ Technology brand. ThryvOn™ Technology is a unique biotech trait – and the first in the industry. It’s designed to help cotton growers protect against feeding damage from key tarnished plant bugs, like the tarnished plant bug, Western Tarnished Plant Bugs, as well thrip species like the Western flower thrips and tobacco thrips. It can also help reduce insecticidal applications for those pests, and just overall provide growers with more management flexibility in their operations*."*

Bayer anticipates a full commercial launch early this decade, pending regulatory approvals and other factors. Riley encourages cotton producers to head online to learn more…tape

“Bayer is committed to bringing the latest innovation and technology to the cotton industry through new traits, and we’re excited to provide additional tools for growers to help with the challenges they face on their own farms. I encourage growers who are interested in learning more about this exciting technology to visit ThryvOn.com and traits.bayer.com/tour.”

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