Leveraging Data to Better Serve Farmers

Tim Hammerich

News Reporter

As everyone in our society is becoming more conscious of data being collected about them, we’ve started asking more questions about how this data is being used. Same thing goes for the farm. In the case of the popular data collection platform Climate FieldView, many ask how their parent company, Bayer, is using this data.

Singh… “Bayer's extensive reach with the partners and customers is helping us with the go-to market approach, and also this ability to combine the physical and the digital world.”

That’s Climate Corp Chief Product Officer Ranjeeta Singh. She sees a lot of possibilities of how aggregated and anonymized farmer data can help Bayer better serve farmers.

Singh… “If you'll take the case of a crop protection use case. Where a farmer today has to do the weed detection, analysis, and then the prescription. And then Bayer used to create value by selling herbicides. Now if Bayer can create additional value for growers by detecting, analyzing, and prescribing, so you can utilize the image. So you can say precisely where the weed is. Then we can actually optimize the dosage of the crop protection product, which really helps the farmer. It improves his efficiency because he doesn't have to apply it everywhere across the field. He only applies it where it's exactly needed.”

This conversation about data transparency in agriculture, and beyond is going be an important one to the future of farming.