Beef Industry Continues to Move Toward Sustainability

Beef Industry Continues to Move Toward Sustainability

Russell Nemetz
Russell Nemetz
In a continued effort to protect the reputation of the beef industry, the National Cattlemen's Beef Association is proactively ramping up communications efforts to highlight the importance of sustainability to the beef industry and its continued commitment to being stewards of the land and environment.

These efforts, which will peak to coincide with Climate Week NYC, include a consumer-focused news story to be distributed nationally, targeted media outreach to offer beef sustainability experts and resources to sustainability journalists, and sharing of sustainability facts and resources on the Beef. It's What's For Dinner. social media accounts.

The tactics highlight the following facts:

- According to the U.S. Environmental Protection Agency, greenhouse gas from beef cattle only represents 2 percent of emissions in U.S.

- The U.S. produces 18 percent of the world's beef with only 6 percent of the world's cattle.

- Between 1977 and 2007, the U.S. beef industry has reduced the carbon footprint of beef cattle by more than 16 percent while producing slightly more beef, thanks to continued improvement in sustainability practices and more effective use of resources.

- Today, U.S. grasslands utilized by the beef industry sequester and store 7.4 Pg Carbon-which is the equivalent of taking 5.76 Billion cars off the road.

- Cattle not only recycle, they upcycle by eating human-inedible plants and turning them into high-quality protein.

Source: NCBA

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