The Power of Pistachios When It Comes to Health
“Recently we did complete a study on pistachios being a complete protein with all the nine essential amino acids in the right amounts,” noted Matoian. “Of course, pistachios are a good plant based protein. And that's something that consumers around the world are recognizing at greater and greater amounts. So protein from pistachios is a good source,” he said.
And that's certainly not all when it comes to pistachios said Matoian.
“Of course we have our heart healthy message, blood sugar control, weight management, all those things that consumers are getting focused on, and want to know more about. So we help promote those things,” he said.
And the US has a consistent large crop each year. “And so when buyers around the world are looking to buy out product, they know that they can count on the US having that supply that they need,” noted Matoian
And a big part of American Pistachio Growers are consumer promotions and PR programs. “Eighty percent of our budget each and every year is spent in that area. And we're going to continue to do so as we produce these larger and larger crops,” Matoian said.