Verdeleaf is Building a Hemp Supply Chain in the Southeast
Hemp is still a new crop to the southeast, and there are bound to be some growing pains. That’s why Dr. Jackson Garth is being patient as he build Verdeleaf, a vertically-integrated industrial hemp company.
Garth… “I felt like there were a lot of companies that were really focusing on stops on the supply chain, but really no sales channels and no exits to sell the product. And so one of the things that we did that was very different was I look at hemp as the ingredient. It is not the end product. And so many companies looked at, hey, we'll make money on processing. But even if you buy these products, that doesn't mean you have buyers on the back end.”
Dr. Garth says he started at the beginning, developing relationships with farmers.
Garth… “I went through and just got all the farms that we were going to have that would grow for us under contract. And then from there we went through and then built up our company in terms of different stops on supply chain. So doing all of our planning, doing irrigation controling genetics, doing our processing.”
Now he’s focused on manufacturing and marketing end products, knowing that he has a supply chain secured.
Garth… “Even when we have really large stores, big box stores, people say 'can you scale?' Because of the acres that we have under contract. Then that's literally just asking our farmers to grow more. But our farmers are happy doing that because they know there's a sales channel on the back end, that purchases their product - a guaranteed purchase of the product.”
Learn more at www.VerdeLeafGroup.com