Dr. Stephen R. Koontz Sends Letter On How Marketing Mandates May Negatively Impact Cattle Industry
"NCBA has been working closely with Dr. Stephen R. Koontz to develop solutions that address our concerns with the decline in negotiated cash markets and lack of price discovery. Recently there have been calls for marketing mandates with Dr. Koontz's research being used to support those proposals," said Bohn. "In response to our inquiries regarding his research on this topic, Dr. Koontz released the attached letter to correct the record and clarify his positions and findings on this topic.
"NCBA is committed to finding an industry-led solution, backed by current research and data, to increase the amount of negotiated cash trade in the industry. NCBA's Live Cattle Marketing Committee Working Group has been hard at work crafting industry-led solutions on the best methods to increase cash market activity without causing financial harm to the industry."