US Wool not NZ
While extensive searching may turn up some similar products in the United States, it is the relationships that Disney has established with New Zealanders in the wool trade that allow Wuru to be the first truly affordable product of its kind in the U.S.
"Through our exclusive strategic partnerships made while in New Zealand, we are able to drastically increase the value to our customers," Disney says. "Not only have these partnerships allowed us to increase package size by 25%, they have allowed us to simultaneously reduce price by 27%. While we loved our time in New Zealand, we want to ensure that others don't have to travel around the globe to find such an amazing product.
With benefits for everyone from trail runners and marathoners, to cyclers and skiers, to hikers and hunters, Wuru Wool's ultimate goal is to help people get the most enjoyment out of their favorite activities.
"When you dramatically minimize or eliminate pain points like foot discomfort, you empower people to stay out there and go further," says Disney. "That will enable some to run the extra mile or climb a higher peak. It will allow others to walk an extra block. Whatever your level, we're excited to help you go further and Step Up Your Comfort.”