Adopting ag technology

I don’t know of any profession that relies more on technology than farming. But there is always something of a disconnect between growers and the consumers they are feeding. Is it disconnect or distrust when it comes to putting something high-tech in our mouths. U.S. Farmers and Ranchers Alliance focused on the application of science and technology in food production.

Listen to the words of Dan Dooly, then, senior vice president for external affairs at the University of California, just a few years ago when he said it's little surprise that the average consumer has some apprehension about modern food technologies.

It's a little unfair to compare on farm technology to direct consumer technology. So if you make a conscious decision to buy an iPhone, you're buying into that technology. Technology used on farms are never gonna be generally accepted to the same level as the direct consumer technologies. I think that's an unrealistic expectation.

California farmers and ranchers stand ready to adopt new technology, according to recent congressional testimony--especially if it's readily available, scientifically tested and affordable. Speaking Tuesday to a congressional subcommittee on behalf of the California Farm Bureau Federation, Fresno County farmer Don Cameron recommended continued investment in federal cost-share programs, and urged flexibility in applying new technology to California's diverse farming environment.