Adopting ag technology
Listen to the words of Dan Dooly, then, senior vice president for external affairs at the University of California, just a few years ago when he said it's little surprise that the average consumer has some apprehension about modern food technologies.
It's a little unfair to compare on farm technology to direct consumer technology. So if you make a conscious decision to buy an iPhone, you're buying into that technology. Technology used on farms are never gonna be generally accepted to the same level as the direct consumer technologies. I think that's an unrealistic expectation.
California farmers and ranchers stand ready to adopt new technology, according to recent congressional testimony--especially if it's readily available, scientifically tested and affordable. Speaking Tuesday to a congressional subcommittee on behalf of the California Farm Bureau Federation, Fresno County farmer Don Cameron recommended continued investment in federal cost-share programs, and urged flexibility in applying new technology to California's diverse farming environment.