Crowd Sourced Wine
How would you like your wine? Washington's Columbia Crest winery has created the first-ever online crowd sourced winery. Columbia Crest head winemaker Juan Muñoz Oca explains the complexities and diversity of the wine making process.
MUÑOZ OCA: Because there is diversity people are interested into process and because the process is so diverse it makes people interested in what we do. But regardless of what comes first, I feel like not only aficionados but wine fans, wine drinkers in general, they want to know what god behind making a bottle of wine.
Everything from where the grapes are grown to how they are pruned and ultimately bottled. He says this new internet crowd sourcing allows anyone the opportunity to get involved.
MUÑOZ OCA: We craft the voting categories thinking about how to make it easy for them and we're going to try to give them as much we can "Yes or No" questions and we'll give you a couple of options so we can vote on a couple of options and not make it too complicated. We will do absolutely what the crowd decided to do with this little block of Cabernet here at our estate vineyards.
You don't have to sign up to participate but by doing so you will get updates on the process and ultimately have an opportunity to buy a bottle of the wine you helped to make.
MUÑOZ OCA: What we're really trying to do it showcase those decisions that we make weekly or daily that the wine team faces on a regular basis and we want to share that experience with the public.
Check it out at CrowdsourcedCabernet.com.
That's today's Line On Agriculture. I'm Greg Martin on the Ag Information Network