Canned Wine

Wood River Cellars, the vineyard was started in 1994 out of the Snake River Apalachian near Homedale. Some of those grapes are 20 years old but most of them are in the 10 to 12 year range. It is the largest producer of malbec in the state of Idaho right now. We have some Chardonnay grapes and Riesling grapes as well. In December, we did a liquidation of all of our bottled inventory and we still have about 12,000 gallons of bulk wine. We are putting some of that in a bottle, about 1000 cases, and then the rest of the bulk juice we are actually working on a joint venture with the Crooked Fence Brewing Company. We are looking to put that wine in a can. How would the public perceive wine in a can? It is unique and different. I think there is a certain demographic of people who will really key in on that and I think we will do pretty well selling it that way. As an outdoorsman, you would certainly appreciate the fact that as a wine drinker, it would certainly be a lot easier to pack aluminum cans and bottles. Right, exactly. Furthermore, the cans are two servings each so if you have a bottle of wine it is typically four servings and most people are not drinking for glasses per night. You have to preserve that bottle of wine as well because after being opened wine oxidase and goes bad.