10-10 IAT Spud Marketing
Frank Muir, executive director of the Idaho Potato Commission is a strong believer in marketing. “We never rest our laurels, we always have all of our marketing guns blazing. We have a national TV campaign that is going to be starting in full force in October. It ran a couple of times on ESPN during Boise State football games. The commercial this year features one of our local growers on the team from last year that was where’s that big potato truck? Folks loved our commercial last year when we were encouraging people to tell the potato truck to go home and this year we are sending our grower out with a spud hound to help find the truck. It is obviously a fun commercial, a clean commercial and I cannot tell you how many letters I get from people that are unsolicited telling me how much they love this commercial.
