Why Buy U.S. Potatoes Research Results

Why Buy U.S. Potatoes Research Results

I’m KayDee Gilkey with the U.S. Potato Update.

Susan Weller, United States Potato Boards’s International Marketing Manager of the Frozen Program, shares more about the USPB’s sponsored Why Buy U.S. Potatoes research.

Weller: “In the last marketing year and a half, we have been working on Why Buy US research -- which is basically trying to compare the quality with U.S. product with our competitors. We tested product at a laboratory in the U.S. So we are taking this information that basically does prove that U.S. extra long fancy fries are of a higher quality than those from the competitors.”

Weller shares the response she received at her first Why Buy U.S. Potatoes Research seminar she gave recently in the Philippines.

Weller: “They were very excited about the research basically said, ‘yes,yes,yes.’ We’ve always knew that, we just needed someone to do the research to prove about the quality.’ So it definitely resonated with the importers and distributers and they will in turn be able to sell more product using this high quality messaging.”

This was the U.S. Potato Update brought to you by the United States Potato Board, maximizing return on grower investment. I’m KayDee Gilkey on the Northwest Ag Information Network.