Ironman Update

Ironman Update

Susan Allen
Susan Allen

Welcome to Open Range, I’m Susan Allen. Stay tuned because after the break I’ll check in with our field reporter, Greg Martin for the AgriBeef Minute.

I’m Greg Martin with today’s AgriBeef Minute. Traci Bracco, Executive Director of the Idaho Beef Council gives us an update on the upcoming Ironman competition.

BRACCO: It is a great thing for us. We are the official protein of the Boise Ironman 70.3. This is our 4th year with our partnership with Ironman Worldwide and we are looking forward to another outstanding year with our Team Beef athletes out there competing.

There are those out there that do wonder why Idaho Beef is involved in this event.

BRACCO: Certainly a lot of people do question why are we a sponsor but for us being a sponsor of Ironman is a great opportunity to one, support our community and Ironman athletes but most importantly it’s an opportunity for us to remind consumers of the nutritional benefits of beef.

She says there are some really benefits to eating lean beef as well taste.

BRACCO: Beef tastes great and it’s packed with more that 10 essential nutrients that these athletes need to lead a healthy lifestyle to rebuild and refuel their muscles when they’ve been training for a long time so it actually is a really good fit for beef.

I’m Greg Martin and that’s today’s AgriBeef Minute.

Thanks Greg. Don’t forget Greg will be back each Wednesday with the AgriBeef Minute. Agri Beef Co - Real Families, Great People, Exceptional Beef. I’m Susan Allen. 

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