2-10 IAN Internet Rodeo

 National High School Rodeo Association Joins the Alltech Ag Network on iHigh

Imagine sitting in a Parisian cafe with a warm drink in hand, not people-watching but cheering on a cowboy as he takes on a brahma bull. This unexpected scene is a possibility now that U.S., Canadian and Australian youth have a new online network that will enable them to share the heart-pounding thrill of the rodeo globally. In joining the the Alltech Ag Network on iHigh.com^®, the National High School Rodeo Association has a feature-rich platform that will enable them to post news articles, share photos and video clips, and even live-stream broadcast their events online and to mobile devices. I chatted with Susanna Elliott of Alltech: “With teenagers, they are all on the Internet doing Facebook and texting, I think you would agree that this gave them a positive online experience. Absolutely, this is one way in which the world becomes a little bit smaller in the sense that we are able to share a sport that is largely unique to the Western world with a much broader audience globally. I think that is something special and unique that can be achieved through an online platform.”