Mob mentality has never really been anything to brag about, that is until now. Flash mobs have been around for a while, and while entertaining, they don’t really serve to boost the local economy, but the newly inspired “cash mobs” are designed to do just that, support small locally owned businesses. What do you do as a member of a cash mob? You show up with some cash and shop. First started last summer on the East Coast, cash mobs have caught on and are quickly moving westward. With the struggling economy, small businesses across the nation are finding it extremely difficult to keep their doors open. The loyalty of their customers though continues to be strong. Through social networking the customers and fans of these businesses are helping direct more traffic to the storefronts they support using cash mobs. Keeping in mind that pretty much everyone is hurting right now with the economy the way it is, cash mobbers are told to have a spending goal of ten to twenty dollars. Cash mobs seem to be a great idea that combines the fun and camaraderie of a community social event with a chance to support a local business.