When two is better than one

Farm and Ranch Report October 20, 2010 Does adding another style of French fry to a menu increase sales or detract from existing fry sales? The U.S. Potato Board’s International Marketing Program helped some overseas restaurants answer just that question this past year. The Potato Board’s Susan Weller talks about some results from the Philippines.

Weller: “We did a U.S. Burgers and Fries promotion. In that we got them to add at least two new items to their menu and then helped them promote that via advertising as well as p.o.s. materials and we brought more customers in for them. Actually out of the four different companies who launched new products all of them decided to put an additional product on their menu because they found that by adding more variety, not only the regular fries but also the added, increased their sales volume.”

The Philippines is just one example where the Potato Board’s work in fiscal 2010 overcame restaurant operator skepticism about adding U.S. frozen potato products.

Weller: “So in this case last year we had all these different trainings and there were 65 chains or operations who either switched, upgraded, or added additional products.”

Representing net new sales of U.S. frozen potato products.

That’s the U.S. Potato Update. Brought to you by the United States Potato Board, maximizing return on grower investment. I’m Bob Hoff for Northwest Aginfo Net.