Pink Lady Flash Mob. I'm Greg Martin with today's Fruit Grower Report.
It's not often that you hear the words agriculture, apples and mob all in one sentence. Alan Taylor with Pink Lady America says that it was just another day at the fair...
TAYLOR: In the middle of the Central Washington State Fair it started out with just a couple of them dancing and then more and more of them came in and more and more after that. We had somewhere between 50 and 60 or 70 of them there all dressed in pink.
Ok, so a bit of clarification is in order. Taylor is talking about a local dance group out of Selah who created what has become known as a "flash mob" to help promote Pink Lady apples at the fair.
TAYLOR: Flash mobs are new. In fact we were talking about this at a staff meeting not to long ago and one of the younger members of the group brought it up as a way to introduce our new marketing program for the year.
As quickly as they come together a flash mob will then just disappear in a flash. Taylor says it was a unique way to introduce a lot of people to the Pink Lady brand.
TAYLOR: Tying it to Pink Lady really is pretty easy especially when you start out with a mob that is wearing pink, but to pull the crowd it, to have the mob there to have fun and this kind of a mob is a gentle mob, one that has a good deal of fun. And when we promote Pink Lady apples we talk about such things as fun and excitement.
That's today's Fruit Grower Report. I'm Greg Martin on the Ag Information Network.