Pear Marketing

Pear Marketing

Pear Marketing. I’m Greg Martin with today’s Fruit Grower Report.

Kevin Moffitt, Pear Bureau NW has a good team that work hard to bring the good tasting message of pears to the consumer. He says the dynamic of the buying public is changing.

MOFFITT: We’re getting a lot of interest from a core group which is young women and their families. You get some young people; they’re really driving a lot of the decisions that are being made in these family purchases. Plus in the future, not very distant future they’ll be consumers in their own right.

With the pear crop just on the verge of harvesting Moffitt says they have some back-to-school and fall promotions lined up.

MOFFITT: We’ve also got programs lined up for October with our Halloween Parade program. It centers around Halloween but it’s really a back-to-school/Halloween combination. That’s another packaged program we’ll be lining up with many different retailers.

And Moffitt says they are again aligning themselves with other companies in some co-promotions.

MOFFITT: One other program that we just nailed down for this back to school side is a gift with purchase of – it’s a company called Built New York and they’re insulated lunch bags, you can keep your kids food cool during the day. What we have worked up with them is that for every purchase in September and October of these Built lunch bags through their website, they’re going to get a pear packer with the purchase.

That’s today’s Fruit Grower Report. I’m Greg Martin on the Northwest Ag Information Network.

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