12-16 FB SMART Fertilizer
Talk about chutzpah. I got a press release from someplace called Hod Hasharon, Israel. The press release said the following: SMART Fertilizer Management today announced the commercial release of its innovative SMART Fertilizer Management and Optimization software tool. SMART Fertilizer Management is the first comprehensive software for managing fertilizer utilization for any crop, under any conditions, taking into account the multiple dynamic factors, required in optimizing fertilizer use. SMART enables growers to increase yield, while saving tens of thousands of dollars annually on fertilizer costs.
SMART's solution also addresses the global misuse of fertilizers that results in waste, soil damage, and groundwater contamination. Using SMART, farmers and professional agriculturalists can create tailor-made nutrient formulations and fertility programs, based on local soil and water conditions anywhere in the world. All right. I know it’s good when you’re marketing your product to say that you’re the 1st or the best and so on. But, come on, we haven’t thought about using software over here in Idaho to manage crop inputs. Please. I think Douglas R. Jones, Executive Director of Growers for Biotechnology agrees with me. I asked him if he was surprised that such software existed. “No I’m not at all surprised. This is just another form of software in my mind.
